Dr Markus Busold is Head of Strategic Marketing for Consumer and Industrial Polymers at Wacker. He is passionate about Digitalization in Marketing & Sales and works on Topics like Digital Price Management, Market Intelligence, Business Analytics, CRM, Digital Channel Management and many more.

We are a leading player and one of the world’s most research-intensive chemical companies. Our range of highly developed specialty products extends from silicones and polymeric binders and additives for a number of different industrial sectors, to bio-engineered pharmaceutical actives (biologics), and hyperpure silicon for semiconductor and solar applications. As a technology leader focused on sustainability, we promote innovations with high value-added potential. Our goal is to ensure a better quality of life for you and future generations – through health care, energy efficiency and protection of the climate and environment.