Solution Study: Extracting Actionable Recommendations from Unstructured Big Data

Session

Extracting Actionable Recommendations from Unstructured Big Data

Solution Study

Tuesday, October 08

09:30 AM - 10:00 AM

Live in Berlin

Less Details

The session showcases a sophisticated approach, merging deductive and inductive segmentation methodologies to transform previously unstructured data into valuable insights. By unlocking these insights, businesses can make informed decisions, optimize strategies, and drive meaningful outcomes.

In this session you will learn:

How to showcase the combined deductive and inductive segmentation of previously unstructured big data.
How actionable insights can be extracted through whitespace analysis of omni-channel media discussions.

Presentation

Speaker

Leon M. Rausch

Head of Insights Solution Strategy, Cision

I lead a highly capable and agile global team working on Cision's solution strategy for insights customers and prospects region. My group also holds responsibility for designing and managing our opportunity response processes as well as for the implementation of custom platform solutions for strategic customers.

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Company

Cision

https://www.cision.com/

Cision is a leading global provider of earned media software and services to public relations and marketing communications professionals. Cision’s software allows users to identify key influencers, craft and distribute strategic content, and measure meaningful impact. Cision has over 4,800 employees with offices in 24 countries throughout the Americas, EMEA, and APAC.

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