As the world’s second-largest shipping company, Maersk is transforming its operations through digitalisation and modernisation, shifting from its core ocean freight services to becoming an integrated provider of end-to-end global supply chain solutions. With new services, buyers, and experiences on the horizon, Maersk faces a fast-changing business environment. The challenge is clear: how do you ensure that evolving market insights are shared effectively with more than 5,000 sales teams, designers, marketers, and CX professionals?
In this case study, we’ll walk through how Maersk’s insight team launched an ambitious multi-modal research initiative to create a shared framework. Moreover, we will explore how Maersk turns customer insight data into actionable strategies that fuel business growth, drive new product development and ensure cross-departmental alignment.
In the presentation, you will learn:
- How to transform customer insights into actionable strategies.
- Critical steps to ensure analysis leads to tangible business growth.
- How to respond and adapt based on evolving customer insights.
- Proven methods to align and engage different departments around customer insight.
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