Case Study
Tuesday, October 08
10:30 AM - 11:00 AM
Live in Berlin
Less Details
This presentation explores how market research is utilized within Amadeus to inform strategic decisions, especially in times of uncertainty and volatility. It addresses the challenges of bias in decision-making, the influence of office politics, and provides best practices for market research professionals to enhance the effectiveness of their insights.
In this presentation, you will learn:
Matthieu Panont is a specialist in strategy management with a strong background in sales and marketing, currently managing the competitive intelligence team for Amadeus. As part of the corporate strategy team, Matthieu is in charge of identifying and analysing market developments and changes impacting the competitive position of the company and ensure the communication of the insights throughout the organisation.