Keynote
Tuesday, October 07
04:30 PM - 04:55 PM
Live in Berlin
Less Details
This session explores how AI, when combined with human insight and cross-functional collaboration and creativity, involving R&D, insights, media, and different teams, can help to develop a single compelling brand story. Learn how to integrate product science with creative thinking to create breakthrough campaigns and unlock bold, breakthrough creative ideas. Discover a proven framework that connects smarter research, sharper targeting, and learn how to design a roadmap that reveals both what drives consumers and how to reach them effectively. In this session you will learn:
Elvys Nunes has 14 years of experience in Marketing, Strategy & Insights and Sales in leading companies such as Reckitt, Unilever, Nivea, BASF and Johnson & Johnson. He holds a degree in Business Administration from ESPM in São Paulo, a BA extension from Dorset College in Dublin, and an MBA from Babson College in Boston. Having a proven track record of translating insights into revenue and business development across multiple areas including Brand Positioning, Sales, Digital, Product Management, P&L, Innovation, Media, Pricing, Shopper and Business Analytics, Elvys is now the Global Head of Category Insights and Analytics for Reckitt World's #1 Gastro Gaviscon Brand, located in the UK. There, he is responsible for designing winning growth strategies and unlocking business growth in innovation.