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CO-LOCATED EVENTS

Speaker

Elvys Nunes

Global Head of Category Insights and Analytics, Reckitt

Elvys Nunes has 14 years of experience in Marketing, Strategy & Insights and Sales in leading companies such as Reckitt, Unilever, Nivea, BASF and Johnson & Johnson. He holds a degree in Business Administration from ESPM in São Paulo, a BA extension from Dorset College in Dublin, and an MBA from Babson College in Boston. Having a proven track record of translating insights into revenue and business development across multiple areas including Brand Positioning, Sales, Digital, Product Management, P&L, Innovation, Media, Pricing, Shopper and Business Analytics, Elvys is now the Global Head of Category Insights and Analytics for Reckitt World's #1 Gastro Gaviscon Brand, located in the UK. There, he is responsible for designing winning growth strategies and unlocking business growth in innovation.

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Session

Revolutionizing Communications with AI – From Functional Claims to Emotionally Resonant Ideas

Keynote

Tuesday, October 07

04:30 pm - 04:55 pm

Live in Berlin

Less Details

This session explores how AI, when combined with human insight and cross-functional collaboration and creativity, involving R&D, insights, media, and different teams, can help to develop a single compelling brand story. Learn how to integrate product science with creative thinking to create breakthrough campaigns and unlock bold, breakthrough creative ideas. Discover a proven framework that connects smarter research, sharper targeting, and learn how to design a roadmap that reveals both what drives consumers and how to reach them effectively. In this session you will learn:

  • How to connect product science with human insight to develop emotionally powerful creative concepts that resonate with audiences
  • How to build cross-functional collaboration across R&D, media, insights, and creative teams to align on a single, cohesive brand story
  • How to leverage AI-driven research and targeting to uncover what truly drives consumers — and how to reach them effectively.
Presentation

Company

Reckitt

https://www.reckitt.com/
We protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. Our products reach millions of people every day, as we fight to improve global access to the highest quality hygiene, wellness and nourishment. We’re a growing community of 40,000+ diverse, talented entrepreneurs, and the driving force behind some of the world’s most loved and trusted brands. Our portfolio includes household names such as Enfamil, Nutramigen, Nurofen, Strepsils, Gaviscon, Mucinex, Durex, Lysol, Dettol, Harpic, Cillit Bang, Finish and Vanish. Hygiene, Health and Nutrition are the focus areas of our business, and the categories under which our brands are organised. Each area is dedicated to building sustainable solutions that will help us address the challenges presented by global mega-trends like urbanisation, climate change and digital transformation. These global pressures are challenging public health systems and increasing the need for improved hygiene products, services and education. We continuously innovate in areas like personalised nutrition, wellness, and digital health and hygiene so that individuals, families and communities can live cleaner, healthier lives.
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Colocated with
Market Research & Customer Insights Summit 2025 is part of the HR & Communication Tech Event Series. You can find more events here.
Date
October 06 – 07, 2025
Location
Maritim proArte Hotel
Friedrichstraße 151, Dorotheenstraße 65
10117 Berlin
Phone
+49 (0)30 52 10 70 3 0
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