Sandra Koch has a degree in mathematics with additional majors in economics and computer science. She began her professional career at a CEP (courier express parcel) company before moving to Hapag-Lloyd AG in Hamburg in 2008. In 2015, she took over the position of Director of the “Market Intelligence” team, which is part of the “Data Insights & AI” department. Sandra brings in-depth expertise in market analysis and data-driven decision making and plays a central role in the strategic development of Hapag-Lloyd.

The Pop in Your Job
I love my job because it offers a dynamic and engaging environment where every day brings something new. Working with a great team and a broad network, both internally and externally, has deepened my expertise in the field of Market Intelligence. The field is constantly evolving, with new data sources and unexpected challenges that keep me learning and developing. Even seemingly simple topics can be part of a complex system, requiring smart but pragmatic solutions. The industry’s many influencing factors ensure that my role remains exciting and full of challenges Working in an inspiring international company with great colleagues and fun activities adds to the enjoyment. Most importantly, I see the real impact of our team’s work—our data and analysis contribute to key decisions across the organization. The combination of challenge, collaboration, and meaningful contributions makes my work truly satisfying.

Self-driven digital native with entrepreneurial mindset and “can do” mentality, holding a master's degree in economics and an MBA from a Top10-European business school.

I started my career in IT & Telecommunications, specializing in the areas of smart cities and smart mobility eventually, first in Rotterdam/Netherlands (working for Dutch Telecom KPN), since 2018 in Munich/Germany, where I joined AID/Argo.AI (Volkswagen's subsidiary for Autonomous Driving). In November 2020 I joined CARIAD, the software subsidiary of Volkswagen.

My field of work couldn’t be more exciting: The 4 mega trends (Connected, Autonomous, Shared, Electric) are on the verge of disrupting mobility as we currently know it. I believe that they are going to change the world for the better, and I’m glad to be a part of it.

Sandro Maroso is a professional in strategy and market intelligence, specializing in the automotive industry with a keen focus on electric vehicles, digital transformation, and autonomous driving technologies. With extensive experience across both passenger and commercial vehicles, Sandro has worked with some of the world's largest vehicle manufacturers as well as innovative startups, always prioritizing electrification, autonomous driving, and sustainability. As an EV expert and enthusiast, he excels in uncovering market and customer insights, simplifying complex information, and translating it into actionable strategies. Sandro has a proven track record of influencing strategic and product development decisions and supporting business development and marketing efforts on a strategic level. He is highly skilled in establishing market intelligence functions and developing processes from the ground up. His deep passion for the automotive and mobility industry, combined with his interest in sustainability and energy, fuels his commitment to advancing the future of transportation.

With a fleet of 292 modern container ships and a total transport capacity of 2.3 million TEU, Hapag-Lloyd is one of the world’s leading liner shipping companies. In the Liner Shipping segment, the Company has around 13,700 employees and 399 offices in 139 countries. Hapag-Lloyd has a container capacity of 3.4 million TEU – including one of the largest and most modern fleets of reefer containers. A total of 113 liner services worldwide ensure fast and reliable connections between more than 600 ports on all the continents. In the Terminal & Infrastructure segment, Hapag-Lloyd has equity stakes in 20 terminals in Europe, Latin America, the United States, India and North Africa. 3,000 employees are assigned to the Terminal & Infrastructure segment and provide complementary logistics services at selected locations in addition to the terminal activities.

Cariad, a subsidiary of the Volkswagen Group, is an innovative automotive technology company dedicated to shaping the future of mobility. With a focus on electric and connected vehicles, Cariad specializes in developing advanced software solutions and digital services that redefine the driving experience. Founded on a commitment to sustainability and innovation, Cariad is at the forefront of the automotive industry's transformation, driving the development of cutting-edge technologies such as autonomous driving, artificial intelligence, and cloud-based vehicle platforms. Through collaboration with industry partners and a culture of continuous improvement, Cariad is poised to revolutionize the way people interact with their vehicles, creating safer, smarter, and more sustainable transportation solutions for the modern world. As a key player in the Volkswagen Group's vision for the future of mobility, Cariad is driving innovation and shaping the automotive landscape for generations to come.