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CO-LOCATED EVENTS

Speaker

Sandra Koch

Director Data Insights & AI, Hapag Lloyd AG

Sandra Koch has a degree in mathematics with additional majors in economics and computer science. She began her professional career at a CEP (courier express parcel) company before moving to Hapag-Lloyd AG in Hamburg in 2008. In 2015, she took over the position of Director of the “Market Intelligence” team, which is part of the “Data Insights & AI” department. Sandra brings in-depth expertise in market analysis and data-driven decision making and plays a central role in the strategic development of Hapag-Lloyd.

The Pop in Your Job
I love my job because it offers a dynamic and engaging environment where every day brings something new. Working with a great team and a broad network, both internally and externally, has deepened my expertise in the field of Market Intelligence. The field is constantly evolving, with new data sources and unexpected challenges that keep me learning and developing. Even seemingly simple topics can be part of a complex system, requiring smart but pragmatic solutions. The industry’s many influencing factors ensure that my role remains exciting and full of challenges Working in an inspiring international company with great colleagues and fun activities adds to the enjoyment. Most importantly, I see the real impact of our team’s work—our data and analysis contribute to key decisions across the organization. The combination of challenge, collaboration, and meaningful contributions makes my work truly satisfying.

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Sessions

How to Manage the Information Overload and Turn it into Strategic Intelligence?

5 I Challenge Your Peers

Monday, October 06

04:35 pm - 05:35 pm

Live in Berlin

Less Details

  • How to identify the most relevant information amid increasing volumes of structured and unstructured data?
  • How can MI teams reduce information overload and focus on what truly matters?
  • How to decide which insights to share, and with whom, across the organization?
  • What role does AI – especially LLMs – play in managing and streamlining intelligence workflows?
  • What can be fully automated, and where is human oversight still essential for quality and reliability?
Workshop

AI-Powered or AI-Poisoned – How to Ensure Data Quality and Trust in Market Intelligence?

Panel Discussion

Monday, October 06

05:35 pm - 06:20 pm

Live in Berlin

Less Details

WP Panel

As artificial intelligence becomes a default companion in market and competitive intelligence, the boundaries between automation and accuracy blur. This panel explores how the use of AI tools is transforming the quality and verification of insights. Are we entering a new era of intelligence or misinformation? Industry experts will debate the trustworthiness of AI-generated content, the evolving role of repositories and syndicated data, and whether current tools provide reliable, integrated access to underlying sources.

In this session, you will learn:

  • How to verify the reliability of AI-generated market insights?
  • What impact do AI tools have on the quality and consistency of competitive data?
  • Which market intelligence platforms or repositories currently offer API access or integrations with external tools — and how robust are they?
  • What criteria should organizations use to assess whether a data source is trustworthy in the age of AI?
  • How to strike the right balance between automation and human validation in the MI/CI workflow?
Presentation

Company

Hapag Lloyd AG

https://www.hapag-lloyd.com/
With a fleet of 292 modern container ships and a total transport capacity of 2.3 million TEU, Hapag-Lloyd is one of the world’s leading liner shipping companies. In the Liner Shipping segment, the Company has around 13,700 employees and 399 offices in 139 countries. Hapag-Lloyd has a container capacity of 3.4 million TEU – including one of the largest and most modern fleets of reefer containers. A total of 113 liner services worldwide ensure fast and reliable connections between more than 600 ports on all the continents. In the Terminal & Infrastructure segment, Hapag-Lloyd has equity stakes in 20 terminals in Europe, Latin America, the United States, India and North Africa. 3,000 employees are assigned to the Terminal & Infrastructure segment and provide complementary logistics services at selected locations in addition to the terminal activities.
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Colocated with
Market Research & Customer Insights Summit 2025 is part of the HR & Communication Tech Event Series. You can find more events here.
Date
October 06 – 07, 2025
Location
Maritim proArte Hotel
Friedrichstraße 151, Dorotheenstraße 65
10117 Berlin
Phone
+49 (0)30 52 10 70 3 0
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