Solution Study
Monday, October 06
09:50 AM - 10:15 AM
Live in Berlin
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Discover how ASSA ABLOY is evolving its approach to Commercial Intelligence (CI) to support smarter, faster, and more strategic decision-making. This keynote outlines the transformation from fragmented local insights to a unified CI platform, the value it brings across the business, and the future direction of CI. This session offers a behind-the-scenes look at how CI is becoming a key enabler of organizational intelligence. In this session you will learn:
Jesse is the Commercial Intelligence Manager for Digital Access Solutions EMEIA at ASSA ABLOY, where he leverages data-driven insights in competitive and market intelligence to guide strategic decision-making. He is a strong advocate for transparency and evidence-based practices, values that guide his approach to commercial intelligence. Jesse possesses a strong foundation in business analysis, market intelligence, and operational transformation, built through his roles within the company as well as externally. Jesse holds a Master of Science in International Business and Management from the University of Groningen.