Discover how ASSA ABLOY is evolving its approach to Commercial Intelligence (CI) to support smarter, faster, and more strategic decision-making. This keynote outlines the transformation from fragmented local insights to a unified CI platform, the value it brings across the business, and the future direction of CI. This session offers a behind-the-scenes look at how CI is becoming a key enabler of organizational intelligence. In this session you will learn:

• How greater transparency and collaboration can transform competitive insights
• How new approaches and tools are reshaping the way intelligence drives business
• What the benefits and key value elements of a centralized commercial intelligence platform are
• What lies ahead on the commercial intelligence journey