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CO-LOCATED EVENTS

Speaker

Markus Ott

Head of Corporate Market and Competitive Foresight, Festo SE Co KG

Markus Ott is a seasoned professional with over 25 years of experience in competitive strategy, portfolio development, market and competitive
intelligence, and customer loyalty management. Since 2009, he has been serving as the Head of Corporate Market and Competitive Foresight at
Festo, where he leads strategic initiatives in market analysis and portfolio innovation. Prior to this, Markus gained international experience as Branch Manager at Festo Australia and held leadership roles at Mannesmann Rexroth and Pilz GmbH. He holds degrees in International Economics from Albert Ludwigs University of Freiburg and International Marketing from Reutlingen University.

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Session

Turning Numbers into Strategy - A Practical Approach to Competitor Financial Analysis

Case Study

Monday, October 06

02:10 pm - 02:35 pm

Live in Berlin

Less Details

In today’s fast-paced market, understanding your competitors’ financial standing is essential. Building a robust competitor financial dashboard can streamline the collection, analysis, and visualization of data, enabling better strategic decisions. While automation with AI might seem appealing, the diversity and complexity of financial datasets often require a more hands-on approach. This session demonstrates how Business Intelligence tools provide a practical, effective solution for tracking competitors’ financial health and analyzing market trends, all without relying on AI-based automation.

In this session, you will learn:

  • How to design a powerful BI dashboard for competitor financial analysis
  • How to manage diverse and heterogeneous data sources manually for accuracy and reliability
  • Why AI automation is not always feasible for financial data processing and how to work around these limitations
Presentation

Company

Festo SE Co KG

https://www.festo.com/
Festo is a global player and an independent family-owned company headquartered in Esslingen am Neckar, Germany. Since its founding, Festo has set standards in industrial automation technology and technical education, contributing to the sustainable development of the environment, economy, and society. The company provides pneumatic and electrical automation technology to 300,000 customers in factory and process automation across over 35 industries. The LifeTech sector, which includes medical technology and laboratory automation, is becoming increasingly important. Its products and services are available in 176 countries. With approximately 20,700 employees in more than 250 locations across 61 countries, Festo generated a revenue of around 3.36 billion euros in 2021. Each year, about 7% of this revenue is invested in research and development. In this learning organization, 1.5% of revenue is invested in basic and continuing education. Festo Didactic SE is a leading provider of technical education and training, offering comprehensive digital and physical learning solutions in the industrial environment to customers worldwide.
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Colocated with
Market Research & Customer Insights Summit 2025 is part of the HR & Communication Tech Event Series. You can find more events here.
Date
October 06 – 07, 2025
Location
Maritim proArte Hotel
Friedrichstraße 151, Dorotheenstraße 65
10117 Berlin
Phone
+49 (0)30 52 10 70 3 0
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